English 
French 
German 
Spanish 
Italian 
Winners:
The PROs of Carton
Creator | Jasmin Hein, Sofia Rohnefeld
Institute |Höhere Graphische Bundes-, Lehr- und Versuchsanstalt, Austria
Lecturer | Manuel Steinböck
This excellent and highly creative video showcases the favorable attributes of employing carton through 3D letters. These letters were conceived and designed utilising a 3D software during the filmmakers class. They aim to demonstrate the surface quality that cartonboard possesses, its application in forms of art, as well as its impressive recyclability and environmentally-friendly nature.
Jury comments:
Bady Minck: “This is a really potent piece of work. The brilliant editing, composition, and content of the video is outstanding. A truly dynamic entry to the Award which deserves to take home first place.”
Simon Bolton: “This film is a marvellous piece of work. I love the energy, meaning and editing of the video which really shows the strength of Pro Carton. The brilliant comedic ending gives the full story view of the cartonboard lifecycle. Well done to the team behind this video, it is extraordinary!”
Winfried Mühling: “10/10! The creators behind the video should be very proud of this masterpiece. With an international grasp, the PROs of Carton is creative, dynamic and very well created. I particularly enjoyed the blend of music and acting.”
Metamorphosis: A Carton Story
Creator | Diana Morgacheva
Institute |Università Commerciale Luigi Bocconi, Italy
The filmmaker shows the metamorphosis of a yoghurt holder (caterpillar) into a tea package (butterfly) to demonstrate transformation, rebirth and a new life. While showcasing a wide range of packages, with their appealing and practical designs, it also highlights the positive connection between the material, with its decomposability property, and the environment.
Voter’s comments:
“An amazing video, beautifully made with a thoughtful story.”
“The concept is both interesting and creative, and effectively demonstrates the sustainability of cartonboard.”
“Boom! A really great video to watch and learn about cartonboard.”
Highly commended:
The Circle of Life
Creator | Ulrike Rösch, Lea Schneiderbanger
Institute | SRH Berlin School of Design and Communication
Lecturer | Gilbert Beronneau
This film shows how carton accompanies us throughout our different life stages as humans. It presents a number of scenes of the main character from a baby up until he is a pensioner, and spends time with his children and grandchildren. In every stage of his life, carton plays a major role to help him shape his identity.
Jury comment (Simon Bolton):
“Charming, imaginative, and well-edited. This video communicates the versatility and circularity of cartonboard through strong and impactful storytelling ending with a powerful finale. A brilliant watch from start to finish, truly demonstrating the talent of students!”
Finalists:
Cartonella – Carton Brings People Together
Creator | Melissa Nedeljkov
Institute | Hoehere Graphische Bundes-, Lehr- und Versuchsanstalt, Austria
Lecturers | Manuel Steinboeck, Bernhard Comploj, Thomas Wolf, Ulrike Swoboda-Ostermann
The video is a reproduction of “Cinderella”, with a slight twist where a princess loses her shoe, made from carton, and it is found by the prince, who also wears a carton cap. They realise that they are both wearing items made of carton, which leads them to develop feelings for each other and ultimately fall in love. Carton brings people together!
Jury comment:
“This video is a clever, well-produced short film based on the fairytale classic, demonstrating how cartonboard can bring people together in a clever, bitesized adaption of Cinderella. It really showcases the recyclability of cartonboard in a creative way!”
Lancelot, the Knight of the Carton
Creator | Jules Dubernet, David Botermans, Orpheas Tatakis, Lea Cabrera
Institute | Université Lumière Lyon 2, France
Lecturer | Martin Fournier
This film depicts a fierce joust between two knights, two ideologies: plastic and cartonboard. Plastic may seem stronger, but cartonboard will always prevail. Cartonboard is enduring; cartonboard is recyclable. Cartonboard is greener, better, and stronger!
Jury comment:
“This video is perfect to educate audiences about the structual characteristics and benefits of cartonboard in a simple and entertaining way. The editing and creative elements add further depth and quality to this video.”
Metamorphosis: A Carton Story
Creator | Diana Morgacheva
Institute |Università Commerciale Luigi Bocconi, Italy
The filmmaker shows the metamorphosis of a yoghurt holder (caterpillar) into a tea package (butterfly) to demonstrate transformation, rebirth and a new life. While showcasing a wide range of packages, with their appealing and practical designs, it also highlights the positive connection between the material, with its decomposability property, and the environment.
Jury comment:
“Metamorphosis summarises the lifecycle of cartonboard in a creative, elegant, and educational way. Relating its life to that of a caterpillar, the video summarises how cartonboard as a medium can be transformed for continuous use. This short film is well-produced and we found it very charming to watch.”
Ovo nije moj dom
Creator | Uros Stepic
Institute | Faculty of Dramatic Arts, Serbia
Lecturer | Ivan Sijak
Translated as “This Is Not My Home”, this video demonstrates the versatility of cartonboard, using the material to create a number of objects – a train, board, planet and guitar player – in a music video.
Jury comment:
“This is a stunning piece of work that was produced with high attention to detail and creativity. Through utilising cartonboard properties for such a diverse range of objects, the strength and versatility of the medium is very well depicted.”
The Pro Carton Hero
Creator | Joe Lynch
Institute | University of Surrey, UK
Lecturer | Susan Pratt
The message that this video conveys is that cartonboard is an environmentally-friendly form of packaging. It highlights a number of ecological problems and presents Pro Carton as the superhero who will help tackle these environmental problems.
Jury comment:
“The messaging, which shows the environmentally friendly nature of Pro Carton, is clear and well defined throughout the video. In addition, the film combines video and music elements effectively. ”
We Choose Carton
Creator | Dorotėja Aidukaitė, Emilija Žiūkaitė, Enya Tarky, Marsh Seintje, Darcy Oostburg
Institute | Fontys University of Applied Sciences, The Netherlands
Lecturer | Hobie Wetzels
In this video, a guy enters a store and sees two cereal packages: one in plastic and the other in carton. He chooses the carton package and shows the environmentally positive outcomes, emphasising that small, sustainable choices, like choosing cartons, can have on the environment.
Jury comment:
“A simple, dramatic but very effective video which shows the sustainability behind choosing cartonboard and the greater effects this has by small changes in consumer behaviour.”
