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Positive outlook

21 February 2012

Packaging made of cartonboard has excellent prospects for the future, says Roland Rex, President of Pro Carton, in an interview. And he has convincing arguments: recently cartons have amply demonstrated their innovation potential. For example, with regard to digital media. And cartonboard is virtually unbeatable in terms of utilising resources. We spoke to the President of Pro Carton in February on the markets and the future, the supply chain and consumer expectations in 2012.

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Scenario 2012

30 January 2012

One megatrend has dominated this decade: the digitalisation of marketing communications. At present many of the applications are still stand-alone, but they may well be linked in future. In addition to digitalisation, the other two major trends in 2012 will be: discounts and sustainability. A scenario for 2012 for the packaging industry, compiled by Pro Carton.

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A Fan of Cartons

21 December 2011

Born in Sweden, he was, during almost 40 years, responsible for the development of creative design solution for strategic brands of Nestlé: Lars Wallentin. “For those of you who are afraid to design good packaging – this book was made to give you the courage”, he says. And, little to our surprise: he is a fan of cartonboard packaging.

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Interview with the new Chairman of ECMA

25 October 2011

Andreas Blaschke is the new president of ECMA (European Carton Makers Association). Despite the difficult economic environment, he sees significant opportunities for cartonboard and cartons—due to the facts that they are sustainable and have significant innovative potential. We spoke with him about the future of the carton industry, his plans for ECMA and the collaboration with Pro Carton.

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The Origin of Brands

25 October 2011

Under the title "The History of Brands," Hans-Georg Böcher has undertaken in an opulently designed volume an excursion into the history of brand packaging. He shows that the development of brands is hardly conceivable without cartons. Even today it is the most important carrier of the brand message.

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A single standard for all

31 August 2011

The international standards organisation (ISO) is presently working on the new standard ISO 14067 for the CO2 footprint of products in order to quantify and publish the greenhouse gas emissions of products and services as a worldwide standard. In Vienna, Pro Carton President Roland Rex and Univ.-Prof. Dr. Wolfgang Wimmer, Technical University, Vienna, and the co-convenor of the ISO 14067 working party, Dr. Klaus Radunsky, met to discuss developments on the upcoming CO2 footprint of products. Pro Carton is convinced that the new standard will help to position cartonboard even more as a sustainable material for packaging. The CO2 footprint of products determines the total amount of greenhouse gas emissions which can be attributed to a product during its entire lifecycle. A final document is expected by the middle of 2012.

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ECMA-Guide to Good Manufacturing Practice for cartons packaging food

1 August 2011

ECMA (European Carton Makers Association) will launch a comprehensive Good Manufacturing Practice guide for cartons packaging food, at their Congress in Barcelona in September.

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Pro Carton/ECMA Award 2011: interest keeps growing

1 August 2011

In 2011, companies from 15 European countries participated in the Pro Carton/ECMA Awards. At 114 entries, the number of entered packaging concepts was the second highest ever. The finalists will be announced during the ECMA Congress in Barcelona from 14. - 17. September 2011, and together with the finalists, the winners will be honoured at the Pro Carton Congress in Düsseldorf in the spring of 2012.

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Packaging as a marketing instrument

29 June 2011

Legal requirements, globalisation, branding, information overload: in their latest book “Packaging Marketing“ Christina Vaih-Baur and Sonja Kastner clearly demonstrate that the role of packaging is increasing in importance for brand communication. For many manufacturers the fifth “P“ , equals packaging, is of the same significance as the four classic ”P’s“ : Product, Promotion, Price and Place. The advantages of cartonboard: feels good and is authentic.

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Brand design

24 February 2011

Roman Klis is one of Germany’s leading packaging designers. His observations on brand design and packaging trends are landmarks for the industry. The Roman Klis Design GmbH in Herrenberg / Germany employs a permanent staff of 60 plus 15 freelancers and creates somewhere between 2,000 and 2,500 packaging designs per annum. Here are some of the highlights from an interview given by Roman Klis to the journal “Markenartikel“.

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In Memoriam Mans Lejeune

17 February 2011

It is with great sadness that we report the death of Mans Lejeune on February 12th at the age of 79. Mans was a titan in the carton industry in Europe and his legacy will endure through the continued development of that industry over the coming years.

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Integrity amid an ocean of information

21 December 2010

At the info day of the ECR („Efficient Consumer Response“) on 11. November 2010, Prof. Matthias Karmasin of the Alpen Adria University Klagenfurt summarised the development of communication in a triple dictum: changed media change the world, changed communication changes consumption, and changed consumption demands a change in marketing. And packaging, too, is subject to new tasks, which can best be materialised by using carton board.

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