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- Carton Converter: Van Genechten Packaging
- Brand Owner: Unilever Foods, Ice Cream & Frozen Food
- Structural Designer: Van Genechten Packaging, VG Nicolaus
- Graphic Designer: Vibrandt
- Cartonboard Manufacturer: Graphic Packaging International Sweden AB
- Pro Carton Young Designers Award
These cartons were specially designed to allow both end and top loading so that three of the same products or three different products can all be packed at high production speeds. Printed 5 colour using metallised inks, Fiskeby hard sized GD2 was the cartonboard selected for this product.
Jury Comments
The curved corners of these cartons were perceived to break the mould in a market usually dominated by conventional shapes. The international harmonised design, recognisable across all markets along with the high speed of automatic packing, also impressed the jury.