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- Carton Converter: STI Group
- Brand Owner: Leica Camera AG
- Cartonboard Manufacturer: Mayr-Melnhof/ Kolb
- Pro Carton Young Designers Award
Prestige
Ultimate performance in compact design
The makers of prestigious cameras, Leica, have launched for the first time a compact camera, “Made in Germany”. To reflect the high quality product, the carton team of the STI Group developed a prestigious case-like box in close co-operation with Leica “The customer wanted to show off his new camera proudly to family and friends in the newly developed packaging”. Overall, development took over one year.
The matt black box purposely sets it apart from the conventional deep-drawn components and styrofoam inserts to reflect the value of the camera. It offers a high degree of convenience and at the same time serves to contain the product and its accessories. The contents are arranged over three levels: the upper part of the box is for the camera and the hard case, the middle drawer section offers room for the operating manual and further product information. The bottom drawer is reserved for cables and other accessories.
Fine cord strings are integrated to open the individual sections, and integrated magnets make sure the box is shut properly. The black printed carton is finished with a special scratch-resistant matt cellophane, tested specifically by STI for this purpose, and offers good grip and scratch resistance. This way the quality product is given permanent protection in a high quality packaging solution.
Jury Comments
This winner was summed up as a quality package for a quality product. Not only did the carton look good with its understated design but it was also supremely practical as it held and displayed the camera well but also contained two generous drawers that were designed specifically to hold the instruction manual and also the various cables and attachments that are necessary. The simplicity of the graphics and colours used enhanced the appeal of the carton and gave an immediate impression that this was a quality product so demonstrating that cartons, well designed and made, can demonstrate quality effectively.