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Jack of all trades
- Carton Converter: PAWI Verpackungen AG
- Brand Owner: Bäckerei Kuhn
- Structural Designer: Stephan Springer, PAWI Verpackungen AG
- Graphic Designer: Bäckerei Kuhn/PAWI Verpackungen
- Cartonboard Manufacturer: Papeterie de Mandeure
- European Carton Excellence Awards 2014
The idea originated from PAWI: a sustainable and innovative solution for attractively presenting chocolate, biscuits or confectionary in separate compartments and completely dispensing with plastic. The Multiflex insert adds special value to chocolates as the cartonboard used provides an attractive appearance due to its naturalness and simplicity. The insert cartonboard is approved for direct contact with foods and includes grease barrier properties. The customer given here as an example, was able to increase sales by 20 per cent by using the new system.
Jury Comments
The judges were in full agreement that this packaging concept would work well and be attractive at the same time. It was designed to be used in stores where consumers select their own choice of chocolates. It was made up of different sizes and shapes of cartons and also inserts that were designed to fit the various sizes of cartons and hold the chocolates securely. The cutting complexity on the inserts appealed to the judges who noted that they worked well and were simple to insert into the cartons before the chocolates are added. An excellent concept.