McDonald’s – Signature Collection

Sustainable Brand

• Carton Converter: Huhtamaki Foodservice Delta
• Brand Owner: McDonald´s
• Structural Designer: Huhtamaki Foodservice Delta
• Graphic Designer: McDonald´s
• Cartonboard Manufacturer: MM Board & Paper
• European Carton Excellence Awards

The packaging of McDonald´s Signature Collection is an excellent example of brand enhancement and sustainability going hand in hand – the cartonboard guarantees premium product presentation through its consistently natural brown colour of the top and reverse sides. Browncolor – the recycled Kraft cartonboard for a unique, natural presentation – reflects the trend towards brown packaging material.