As a cross-industry alliance, 4evergreen fosters synergies among companies promoting low-carbon and circular fibre-based packaging. By bringing together the entire value chain, 4evergreen enables cooperation with a comprehensive outlook on fibre-based packaging’s life cycle.
The aim of the alliance is to raise the overall recycling rate of fibre-based packaging to 90% by 2030. To reach this goal, 4evergreen has identified four intermediary targets to be met by 2025:
- Industry recognises 4evergreen’s recyclability evaluation protocol and its circularity by design guidelines for fibre-based packaging
- Separate collection streams are available for all fibre-based packaging types, including for those used in household, out-of-home and on-the-go consumption
- All Paper for Recycling (PfR) is sorted according to the different paper and board categories specified in the EN643 standard
- All collected fibre-based packaging, specifically from household, out-of-home and on-the-go consumption, is recycled
4evergreen is driven by the insights and initiatives of its members via four technical workstreams (WS) that focus on different aspects of fibre-based packaging, as well as an information workstream and a Steering Group.
More information is available on the 4evergreen website.
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