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More for the money
One of Europe’s leading designers, is of the opinion: you can achieve more with good packaging than with a TV commercial.
Author Archive for: esterling@admin
About esterling@admin
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But we are proud to say that esterling@admin contributed 506 entries already.
Entries by esterling@admin
Cartons support the Circular Economy
28 June 2016 /0 Comments/in Brands & Markets, Sustainability /by esterling@adminCarton packaging industry leads in terms of sustainability – as highlighted in the recent EU debate on the circular economy.
Vote now for the public winner of the Pro Carton Young Designers Award
26 May 2016 /0 Comments/in Awards /by esterling@adminPro Carton is showcasing the Young Designers’ new concepts online now:
Sustainability drives sales
26 May 2016 /0 Comments/in Marketing Trends, Sustainability /by esterling@adminSustainability generates up to 13 per cent of sales in terms of explanatory content. This is confirmed by a new study conducted by Serviceplan Corporate Reputation communication agency.
The stars of packaging design: enter now!
4 May 2016 /0 Comments/in Awards /by esterling@adminYear in, year out, the Pro Carton ECMA Award for carton packaging brings a fresh breeze to the industry. And since 2004, the Pro Carton Young Designers Award has caused quite a stir among young design talents.
Fine spirits on the Internet?
4 May 2016 /0 Comments/in Brands & Markets /by esterling@adminThe packaging industry is in flux. New distribution channels need new packing concepts.
Marketing high in the skies
4 April 2016 /0 Comments/in Marketing Trends /by esterling@adminNew catering and retailing concepts in the skies require new marketing concepts.
Smart does it
4 April 2016 /0 Comments/in Brands & Markets /by esterling@adminPeter Aldous is Creative Service Director at Elmwood in London. Pro Carton talked to him about trends in packaging and sustainability.
Submit entries now: Pro Carton ECMA Award 2016
24 February 2016 /0 Comments/in Awards /by esterling@adminThis year, the Pro Carton ECMA Award celebrates its 20th anniversary. Submission details and entry forms are now available online.
“No more plastic!”
24 February 2016 /0 Comments/in Brands & Markets, Sustainability /by esterling@adminIn response to the question, “Sustainability yes, but how?!”, Martina Hörmer, Managing Director Private Labels, REWE International, gave a clear answer.
New Pro Carton Carbon Footprint: 885 kg CO2 eq / tonne
24 February 2016 /0 Comments/in Brands & Markets, Pro Carton, Sustainability /by esterling@adminBased on Life Cycle data from 2014, Pro Carton has calculated that the industry’s Carbon Footprint figure is 885 kg CO2 eq / tonne of cartons.
10 Top Trends of 2016: The Internet World of Packaging
29 January 2016 /0 Comments/in Marketing Trends /by esterling@adminThe world is one big shopping centre. POS is everywhere. Pro Carton has looked at the 10 most important international trends.
