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Packaging provides billions of effective advertising contacts
The Touchpoint study demonstrates the high contact frequency of packaging and proves its value for marketing in figures.
Author Archive for: esterling@admin
About esterling@admin
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But we are proud to say that esterling@admin contributed 506 entries already.
Entries by esterling@admin
10 Top Trends of 2016: The Internet World of Packaging
29 January 2016 /0 Comments/in Marketing Trends /by esterling@adminThe world is one big shopping centre. POS is everywhere. Pro Carton has looked at the 10 most important international trends.
The future belongs to cartonboard
6 January 2016 /0 Comments/in Marketing Trends /by esterling@admin“It is generally acknowledged that cartonboard is the most sustainable type of packaging. We have intensified our efforts to expound on this advantage.” Roland Rex, President von Pro Carton, summarises the situation and takes a look at the future.
Infographics 6: Recovery and Recycling
6 January 2016 /0 Comments/in Sustainability /by esterling@adminPro Carton has designed a series of striking infographics to demonstrate the sustainability of cartonboard packaging. Here is the sixth and final in the series.
“In reality, our real customers are the consumers.”
28 October 2015 /0 Comments/in Brands & Markets /by esterling@adminLothar Böhm is one of the world’s leading brand consultants. Pro Carton visited him in his agency in Hamburg.
Infographics 5: How water is used in making cartonboard
28 October 2015 /0 Comments/in Sustainability /by esterling@adminPro Carton has designed a series of striking infographics to demonstrate the sustainability of cartonboard packaging. Here is the fifth in the series.
Pro Carton ECMA Award: here are the winners!
11 September 2015 /0 Comments/in Awards /by esterling@adminMore than one hundred entries, including many fantastic innovations, delighted the jury of the Pro Carton ECMA Award this year.
Infographics 4: Leaders in Renewable Energy
17 August 2015 /0 Comments/in Sustainability /by esterling@adminPro Carton has designed a series of striking infographics to demonstrate the sustainability of cartonboard packaging. Here is the fourth in the series.
Pro Carton ECMA Award 2015 – the finalists!
17 August 2015 /0 Comments/in Awards /by esterling@adminA fantastic competition enters its final round: this year, the jury was overwhelmed by the quality of the entries.
The Online Extremist
30 June 2015 /0 Comments/in Marketing Trends /by esterling@adminPro Carton has followed the developments in e-commerce from the beginning and taken a closer look at the strategy of the world’s most innovative retailer in the foods business.
Paper packaging adds ambition
30 June 2015 /0 Comments/in Sustainability /by esterling@adminPro Carton together with other European paper based packaging associations, has created an Infographic to illustrate our industry’s vision of an ambitious Circular Economy.
Young talent in the limelight!
22 May 2015 /0 Comments/in Awards /by esterling@adminStart of the international “Pro Carton Young Designers Award 2016”. The Award honours new, not yet realised design ideas from across Europe. Participation is free of charge.
