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Entries by esterling@admin

Packaging in a digital age

17 August 2013 /0 Comments/in /by

In a study conducted on behalf of Pro Carton last year, the market research agency Pointlogic showed that packages are a medium, like newspapers, radio or TV. Now, the study has been evaluated once again, in particular with regard to digital natives and impulse buyers. The result: even the „Digital Natives“ place major value on packaging, and they focus more on brands and talk about products more.

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Pro Carton/ECMA Award 2013 – the finalists!

17 August 2013 /0 Comments/in /by

The 17. Pro Carton/ECMA Award has been an outstanding success: The interest in new ideas in the fields of cartonboard and cartons has increased significantly, as indicated by the growing number of entries: nearly a third of companies have participated for the first time – we have never had that many newcomers for our Award. On 19 September, the award winners will be presented at the ECMA Congress in Dubrovnik. Who are your favourites?

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The Future is Bright!

4 July 2013 /0 Comments/in /by

This was the motto of this year’s ECR Congress in mid-May 2013 with a focus on four topics: shopping experience, supply chain efficiency, sustainability and nurturing talent. With this broad spectrum, the organisers of the programme certainly scored full marks. The result: over 600 participants from 30 countries. Pro Carton has been involved as a partner for many years now. Here are the highlights.

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Pro Carton/ECMA Award 2013: record participation!

2 July 2013 /0 Comments/in /by

The jury of the Pro Carton/ECMA Awards met recently and first impressions were very positive: with 49 companies and over 100 entries from 11 countries, more companies than ever before have participated, and not only from the carton industry, but the entire Packaging Supply Chain – 14 of which were absolute newcomers! In August, the finalists will be presented here on the E-news and the Pro Carton website. The prizes will be awarded on 19. September as part of the ECMA Congress in Dubrovnik.

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The Future is Bright!

2 July 2013 /0 Comments/in /by

This was the motto of this year’s ECR Congress in mid-May 2013 with a focus on four topics: shopping experience, supply chain efficiency, sustainability and nurturing talent. With this broad spectrum, the organisers of the programme certainly scored full marks. The result: over 600 participants from 30 countries. Pro Carton has been involved as a partner for many years now. Here are the highlights.

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Continual Improvement

3 June 2013 /0 Comments/in /by

Consumers today want to know more about what they are buying and the environmental and social impact of their choices. This is especially so when it comes to the sustainability of the food supply chain and preventing food waste. Packaging has a positive message here for consumers.

 

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Simplify and Surprise!

3 June 2013 /0 Comments/in /by

In his first life, Lars Wallentin was responsible, during almost 40 years, for the development of creative design solutions for the strategic brands such as Nestlé, Nescafé, Maggi, Buitoni, Nesquik or KitKat. Today, he is a reference for many young marketing people. His device which clearly comes through in his teaching can be summarized in the three words: simplify, surprise and synergies. Pro Carton talked to him about what cartonboard and carton manufacturers should do, about the packaging supply chain and communication on packaging.

 

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Battle of the shelves

29 April 2013 /0 Comments/in /by

Growth of the haircare market has slowed down considerably. The biggest opportunities for gaining ground in the developed markets of Europe and the USA are hair colourations. The major players in this market segment vie for dominance on the shelf. And prefer carton packaging– as this apparently sells better than any other type of packaging.

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Structures that pay dividends

2 April 2013 /0 Comments/in /by

Structural design is not only useful for the presentation of premium products. It can improve both the usability of the packaging as well as its sustainability. ”Consumers are grateful when they see that someone has taken their needs seriously“, says Olaf Barski of Barski Design. Pro Carton interviewed him.

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Smart Packaging on the Horizon

2 April 2013 /0 Comments/in /by

A new study by IDTechEX comes to the conclusion that the market for Smart Packaging – that is packaging enhanced with imprinted electronics – will grow from 75 million to 1.45 billion US dollars over the next ten years. The reason: imprinted electronics are to become 99 per cent cheaper soon, and cartons are of course the ideal media for all things printed.

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Call for entries: Pro Carton/ECMA Award 2013

27 February 2013 /0 Comments/in /by

There is hardly a better opportunity for demonstrating the innovative power and creativity of cartons than the Pro Carton/ECMA Award, Europe’s most significant award for carton packaging. All partners of the Supply Chain – cartonboard and carton industry, designers, brand owners and the trade – are cordially invited to participate, final date for entries is 6. June 2013.

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