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Entries by esterling@admin

Cartons on tour

22 February 2013 /0 Comments/in /by

The award winning cartons of the Pro Carton/ECMA Award feature the best cartons on the market in the categories Carton of the Year, sustainability, innovation and eight different product categories. Since 2011 the award winners tour Europe – and the number of stops is growing. If you would like to utilise the roadshow, you are welcome at Pro Carton.

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Cartons are unbeatable in the long term

22 February 2013 /0 Comments/in /by

In this interview, Roland Rex, President of Pro Carton, is absolutely convinced that packaging made of cartonboard will be even more successful in future than it already is today. Growth is the order of the day, not only in the coming years but also the distant future – cartons unite communication competence, convenience and sustainability: exactly what brand owners and the retail trade need most in future.

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Leadership for change at scale

28 January 2013 /0 Comments/in /by

Serving 15 million customers in Europe every day requires a lot of packaging – but the iconic packaging at McDonald’s is becoming a poster child for sustainability. “We have a pioneering spirit at McDonald’s”, says Jacqui Macalister, responsible for sustainability in McDonald’s European Supply Chain “we want to be on the leading edge of developments”. Pro Carton asked her what the McDonald’s packaging team is currently focusing on…

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10 crucial consumer trends 2013

28 January 2013 /0 Comments/in /by

The institute “trendwatching.com“ has predicted 10 trends for the year 2013 which include interesting approaches for the design of packaging: sustainability will be an essential for the supply chain, while transparency, authenticity and globalisation will present packaging design with new challenges.

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The route to the future

14 January 2013 /0 Comments/in /by

“Mapping out the route to the future” was the motto when the cartonboard and carton industry met at the ECMA Congress from 19 to 22 September in Copenhagen. The wide range of topics covered a look into the future of society and business in Europe, current examples for sustainability, as well as the “Good Manufacturing Practice Guide“. ECMA President Dr. Andreas Blaschke and Roland Rex, President of Pro Carton, presented the 16. Pro Carton/ECMA Awards.

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Shoppers: the next generation

14 January 2013 /0 Comments/in /by

At the 16th ECR Conference at the beginning of May in Brussels, top level experts from leading companies of the European retail trade and brand owners met. The three main topics were collaboration in the supply chain, the digital age and sustainable growth. The programme and contributions, together with numerous videos are well documented on the website ecreuropeforum.net. Pro Carton has selected some of the highlights for you.

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Young and vibrant: Pro Carton Design Awards 2012

14 January 2013 /0 Comments/in /by

The relaunch of the International Pro Carton Design Award after a break of four years proved highly successful. Nearly 70 entries from eight European countries showed significantly higher professionalism and fantastic, well-thought out concepts. The winners were two customer-oriented projects: “Pocket Aid”, an innovative packaging for plasters, and “Cupholder” for use in cars.

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Pro Carton at the ECMA-Congress 2011

14 January 2013 /0 Comments/in /by

Once again Pro Carton had a significant presence at the ECMA Congress held this year in Barcelona between 14th and 17th September. This congress which brings together a large number of carton makers, cartonboard manufacturers and suppliers to the industry is one of the main events in the carton calendar and Pro Carton took the opportunity to update all those present with its activities, publications and details of upcoming events.

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The rise of new values

3 December 2012 /0 Comments/in /by

A brand new study by UK retailer Sainsbury’s clearly shows: despite austerity measures, consumers are not willing to sacrifice sustainability and expect appropriate solutions from trade and industry. The study outlines five new consumer trends which all have one thing in common: they strengthen the role of packaging, especially that of cartons.

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“Cartonboard Packaging : A Resource and Carbon Efficient Packaging Solution”. New brochure from Pro Carton now available

3 December 2012 /0 Comments/in /by

Pro Carton’s latest brochure explains cartonboard packaging’s approach to Sustainability, Resource Efficiency and Carbon Footprint. It demonstrates that cartons have a strong environmental story to tell and highlights the carbon benefits of choosing cartonboard packaging.

Click here to download a pdf of the brochure in English

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Strategic packaging with Packvertising

30 October 2012 /0 Comments/in /by

“Packaging needs to act as an advertising spot on the shelf, we therefore speak of Packvertising. 80 per cent of products in supermarkets are not supported by TV, posters or ads in terms of communication. This is where packaging has to provide the relevant and distinguishing rewards”, says Dr. Christian Scheier, Managing Director, decode Marketingberatung. Pro Carton interviewed him.

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