/ esterling@admin

Author Archive for: esterling@admin

Entries by esterling@admin

Pro Carton’s good environmental story continues …

30 October 2012 /0 Comments/in /by
  • Carbon Footprint is now 915 kg fossil CO₂ e/tonne
  • The new updated figure shows a reduction of by 5% in 3 years

Since 2005, Pro Carton has regularly gathered and reported data on the environmental impact of the production processes of European cartonboard and cartons. The latest report presents Life Cycle data from 2011 which includes virgin and recycled fibre cartonboard and printed cartons.

More …

The route to the future

28 September 2012 /0 Comments/in /by

“Mapping out the route to the future” was the motto when the cartonboard and carton industry met at the ECMA Congress from 19 to 22 September in Copenhagen. The wide range of topics covered a look into the future of society and business in Europe, current examples for sustainability, as well as the “Good Manufacturing Practice Guide“. ECMA President Dr. Andreas Blaschke and Roland Rex, President of Pro Carton, presented the 16. Pro Carton/ECMA Awards.

More …

The finalists of the Pro Carton/ECMA Award 2012!

27 September 2012 /0 Comments/in /by

We can already present the finalists of the 16. Pro Carton/ECMA Awards. This year was the first time that entries were not limited to members of Pro Carton but were open to everyone in the supply chain – designers, manufacturers, the trade and brand owners. As a result, the finalists include prominent participants such as the brand “Yes. Naturally” Green Packaging (REWE) and designers such as Bandke Consulting or the Agency Bamberg. The winners will be presented on 20 September at the ECMA-Congress in Copenhagen. Do you have a favourite?

Creativity wherever you look: Award ceremony of the 16. Pro Carton/ECMA Award

26 September 2012 /0 Comments/in /by

The annual Pro Carton/ECMA Award is one of the most distinguished awards in its category, and is now in its 16th year. The award honours packaging which has proven itself on the market. For the first time, the competition was open to all partners of the supply chain: cartonboard and carton manufacturers, designers, brand owners and the retail trade. The awards were presented on 20. September 2012 at the ECMA Congress in Copenhagen. The Carton of the Year award went to the champagne packaging Taittinger Rose Lens by Van Genechten.

Digital is out?!

29 August 2012 /0 Comments/in /by

Anyone using the word “digital” today could be regarded as being a yesterday person. Digital has become normality. Digital is the “New Normality” which is what Peter Hinssen tells us in his new book “The New Normal”. And this has far-reaching consequences for our entire business system. Roland Rex, President of Pro Carton, remarks: “Packaging is taking on new tasks in the dialogue with consumers. Using the various response mechanisms packaging is changing from a pure information to a dialogue medium, both at the point-of-sale and at home.”

More …

Packaging: a medium with considerable power

12 July 2012 /0 Comments/in /by

A recently completed study “Packaging: a medium with considerable power” compares the efficacy and reach of 23 communication channels. The study was commissioned by Pro Carton and FFI and conducted by Pointlogic International Media Consultants. For the first time there are actual numbers : cartons are not just packaging but a marketing instrument in its own right and an advertising channel same as TV, print or the Internet.

More …

Shoppers: the next generation

12 July 2012 /0 Comments/in /by

At the 16th ECR Conference at the beginning of May in Brussels, top level experts from leading companies of the European retail trade and brand owners met. The three main topics were collaboration in the supply chain, the digital age and sustainable growth. The programme and contributions, together with numerous videos are well documented on the website ecreuropeforum.net. Pro Carton has selected some of the highlights for you.

More …

A plea for packaging

12 July 2012 /0 Comments/in /by

Frank Rehme, Head of Innovation Services at Metro Systems GmbH, sees shopping experience as the key for the future of the stationary trade. He propagates the further development of the Shopper Experience and the emotional component of its central element: the packaging. Pro Carton interviewed him during the ECR Congress in Brussels.

More …

Toothpastes and dialogue

29 May 2012 /0 Comments/in /by

For nearly two years now, all leading manufacturers of toothpaste have focused on using cartons again – not only in the premium range. They use the carton as medium for displaying image, brand and information content. Pro Carton has spoken to two of the leading brands.

More …

Paper and board is the most recycled packaging material in Europe

25 May 2012 /0 Comments/in /by

Paper and board including cartonboard achieved a recycling rate of 78% in 2010. It’s the most recycled packaging material in Europe, according to CEPI (Confederation of European Paper Industries) calculations using Eurostat data. This latest data continues an upward trend from 63.8% achieved in 2000 and 73.3% achieved in 2005, and far exceeds the 60% target set by the Packaging and Packaging Waste Directive.

More …

Packaging: a medium in the digital age

27 April 2012 /0 Comments/in /by

The 9. Pro Carton Congress presented a fill of new knowledge: packaging is gaining even more importance in the digital age. Customers want to see the packaging – even if they buy via the Internet – and feel it! And nearly everyone with a smartphone wants to scan information on the product. The offer behind the scanned varies, depending on the business sector and the product. But a good campaign can increase sales significantly.

More …

Nestlé goes ‘eggstra’ mile for Easter with 100% recyclable packs

26 March 2012 /0 Comments/in /by

Pro Carton is pleased to announce that Nestlé has become the first major confectioner to use 100% recyclable packaging across its entire Easter egg range. Nestlé UK & Ireland has replaced the 48 tonnes of rigid plastic used in its mug eggs with FSC approved cardboard, meaning its entire Easter collection is now recyclable. Compostable film is also being used for the windows resulting in a 30% reduction in packaging across the mug egg range.

More …

Please register to receive our latest news


Subscribe
pcyda