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Entries by esterling@admin

Call for entries: Pro Carton/ECMA Award 2012

26 March 2012 /0 Comments/in /by

New: as of now the Pro Carton/ECMA Award is open to all partners in the supply chain – entries from the cartonboard and carton industry, as well as designers, manufacturers of branded products and the retail trade are welcome. After all, each member of the supply chain adds its contribution to the design of successful packaging.

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Nestlé goes ‘eggstra’ mile for Easter with 100% recyclable packs

26 March 2012 /0 Comments/in /by

Pro Carton is pleased to announce that Nestlé has become the first major confectioner to use 100% recyclable packaging across its entire Easter egg range. Nestlé UK & Ireland has replaced the 48 tonnes of rigid plastic used in its mug eggs with FSC approved cardboard, meaning its entire Easter collection is now recyclable. Compostable film is also being used for the windows resulting in a 30% reduction in packaging across the mug egg range.

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Positive outlook

21 February 2012 /0 Comments/in /by

Packaging made of cartonboard has excellent prospects for the future, says Roland Rex, President of Pro Carton, in an interview. And he has convincing arguments: recently cartons have amply demonstrated their innovation potential. For example, with regard to digital media. And cartonboard is virtually unbeatable in terms of utilising resources. We spoke to the President of Pro Carton in February on the markets and the future, the supply chain and consumer expectations in 2012.

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Scenario 2012

30 January 2012 /0 Comments/in /by

One megatrend has dominated this decade: the digitalisation of marketing communications. At present many of the applications are still stand-alone, but they may well be linked in future. In addition to digitalisation, the other two major trends in 2012 will be: discounts and sustainability. A scenario for 2012 for the packaging industry, compiled by Pro Carton.

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A Fan of Cartons

21 December 2011 /0 Comments/in /by

Born in Sweden, he was, during almost 40 years, responsible for the development of creative design solution for strategic brands of Nestlé: Lars Wallentin. “For those of you who are afraid to design good packaging – this book was made to give you the courage”, he says. And, little to our surprise: he is a fan of cartonboard packaging.

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2012 INTERNATIONAL PRO CARTON CONGRESS: Cartons in a New Dimension

21 December 2011 /0 Comments/in /by

Under the title “Packaging in a Digital World,” the International Pro Carton Congress will perform a baseline study on the topic of packaging and digital media in Düsseldorf on 18 and 19 April 2012. With the aid of international examples, experts will show how successful marketing connects packaging with information and advertising. Registration is open immediately.

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Beyond the brand

30 November 2011 /0 Comments/in /by

The second major congress of the Multisense Forum held on 16 November 2011 revealed a new marketing trend: brand promotion can increase its effect considerably if the brand is recognised intuitively – regardless of logo. All five senses should be incorporated into branding. One of the results: especially the tactile factors have so far been underestimated. An area where cartonboard packaging can certainly score points.

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The Origin of Brands

25 October 2011 /0 Comments/in /by

Under the title “The History of Brands,” Hans-Georg Böcher has undertaken in an opulently designed volume an excursion into the history of brand packaging. He shows that the development of brands is hardly conceivable without cartons. Even today it is the most important carrier of the brand message.

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