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Entries by esterling@admin

Interview with Roland Rex the newly appointed Chairman of Pro Carton

28 September 2010 /0 Comments/in /by

“We have great products with the best sustainability credentials and which are requested by consumers, and we must ensure that our messages get across clearly and concisely to all those who are responsible for packaging in the supply chain. I am under no illusions that we have a significant task ahead but we have made a good start and my personal challenge is to manage and lead this development which is a task I relish and look forward to”, says the new chairman of Pro Carton.

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The customer as driving force

29 August 2010 /0 Comments/in /by

Interview with Virginia R. McLain, Managing Director Europe, on the current status at MeadWestvaco, global economics in general and the packaging industry in specific. Her summary: “The important challenge is the ability to define Innovation through the lens of one’s customer. To be competitive in today’s environment, one must remain flexible and have depth and breadth of resources.”
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Innovate!

29 August 2010 /0 Comments/in /by

For many people, innovation is magic. But most innovation-experts claim that innovation is just the combination of things that have not been combined before. One of these experts is Simon Dewulf from Creax, who has found systematic ways of tackling the problem. He held a highly attentive presentation at the well attended “Packaging Design Summit” on 18./19. May 2010 in Amsterdam.
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Global Leadership

28 July 2010 /0 Comments/in /by

The Global Summit 2010, the first global conference of the Consumer Goods Forum in London, was an overwhelming success. Interest among the leading heads of the world’s most important companies was so tremendous, that not all could be admitted. 883 delegates from 49 countries decided to lead the planet into a sustainable future by their joint efforts.
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Meeting the Climate Challenge

28 July 2010 /0 Comments/in /by

Reducing the use of fossil fuels and emissions of carbon dioxide is a key challenge for manufacturing industries. Renewable energy is the way forward and the cartonboard industry is at the forefront by increasing its use of renewable fuel sources, while at the same time improving efficiency and investing in environmentally friendly technologies.
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Appeals to (virtually) all senses

28 July 2010 /0 Comments/in /by

The new lifestyle chewing gum 5 GUM for lifestyle-oriented adults aged between 18 and 29 years has convinced both the trade and consumers. The world’s largest maker of chewing gum has again given the gum segment a massive push. The conquest of Europe started in Germany in 2009, and included the Pro Carton/ECMA Award.
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Sustainable Success

28 July 2010 /0 Comments/in /by

The results of the Pro Carton/ECMA Awards 2010 are fascinating – that much we can already say as a result of the jury sessions which took place in early July. Even if the number of entries has dropped marginally due to the recession, the quality was at least equal to last year’s – if not higher. The number of countries participating has increased. Most impressive was the excellent combination of structural and graphic design and the well-documented sustainability of the concepts.
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Ask the Expert: Ecodesign

30 June 2010 /0 Comments/in /by

In the first issue of the new series “Ask the Expert” Prof. Dr. Wolfgang Wimmer answered questions by Pro Carton members. Wimmer is professor at the Technical University Vienna and founder and managing partner of the Ecodesign Company Engineering & Management Consultancy GmbH located in Vienna, Seoul and Ottawa. He is an expert on solutions for systematically developing products with a new balance between economics and ecology.
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