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Entries by esterling@admin

Invitation to the Future

1 September 2009 /0 Comments/in , , , /by

Communications and sustainability will determine our future. But how to create new products and develop successful business in practice? How can we “Promote brand values with sustainable packaging?” This is the main topic at the 8th Pro Carton Congress on the 25th and 26th November 2009 at the Congress Center Düsseldorf (Germany).
Information: click on Pro Carton Congress.
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Packaging, Design & Marketing – 8th Pro Carton Congress (Düsseldorf/Germany, 25.–26. 11. 2009)

4 August 2009 /0 Comments/in , /by

The 8th PRO CARTON congress will be held on 25th and 26th November 2009 in the CCD Congress Center in Düsseldorf. As sustainability has become more and more of a driving force behind innovations, growth and brand value, our congress will concentrate on this topic – the focus being on “Value-Chain-Packaging”: “Sustainable consumer product packaging to increase brand values.“ More …

The Global Village

2 July 2009 /0 Comments/in /by

The global village is becoming more and more of an economic and ecological reality. It is virtually impossible to do anything without affecting many others in the process. Therefore, industry and trade intend to cooperate more closely in future to improve sustainability and respond faster to customers’ needs.
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Carton is here to stay!

27 May 2009 /0 Comments/in , , /by

Franz Rappold, Board Member at MM Board & Paper and President of CEPI Cartonboard (European Association of Cartonboard Manufacterers), and Per Lundeen, President and CEO at A&R Carton and President of ECMA (European Cartonmakers Association), both looked confidently into the future in our interview. Dynamic innovations in both the supply chain and the products, as well as superior sustainability, will continue to give carton and cartons competitive market advantages in the future. More …

Limbic Study – Emotional Packaging Sells! 6th March 2009

6 March 2009 /0 Comments/in /by

The “BrainPacs” Study conducted by Gruppe Nymphenburg Consult AG and commissioned by Pro Carton was published in German in 2008. The English version of the groundbreaking results is now available from Pro Carton: People make their decisions based on emotions. And significant for marketing: There are different emotional clusters one can (and should) choose from.  More…

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