2015

Introduction

Over one hundred entries of outstanding quality hallmarked this year’s Pro Carton ECMA Award. The focus was on the unique sustainability of cartonboard: numerous innovative concepts dealt with the issue of how cartonboard can replace other materials in order to find more sustainable packaging solutions for the future.

The submitted carton entries were more than convincing in their holistic approach to design and marketing. The jury was particularly impressed by the new developments in structural design which open up new areas of use and market segments. More and more packaging is also devoted to interactive handling!

The exceptional quality of the entries made decisions difficult for the jury. As always, the decisions took into account all the various aspects of the Packaging Supply Chain: Satkar Gidda (chairman of the jury) – together with Susanne Lippitsch – were responsible for design and marketing, Stan Akkermans (Mars) and Wilfried Duivenvoorden (Unilever) for the brands, Lotte Krekels (Carrefour) covered the perspectives of the retail trade, and Peter Klein Sprokkelhorst acted as consultant to the jury on the technical finesse of the entered concepts. Our big thank you goes to them all for their excellent input!

An extensive Pro Carton PR and marketing package will again ensure that the trade media throughout Europe and beyond will report on the prize winners and finalists. The award logo as well as photos and texts will be available to all award winners and finalists for their own marketing. This comprehensive brochure provides success stories and additional information on the award winners and finalists. The award winning packaging can be seen and experienced again at numerous national and international events across Europe.

On 10 September 2015, the awards were presented in festive surroundings as part of the ECMA Congress in Bucharest. We would like to thank all participants and hope to see you again at the next Pro Carton ECMA Award. The 2016 competition will open for entries in February, with the deadline being 19 May. Paramount is to demonstrate that packaging made of cartonboard offers the best solutions for the future.

Roland Rex, President Pro Carton – Andreas Blaschke, President ECMA