Jury

The independent, international jury covers a broad range of expertise: its members represent all areas of the supply chain. All relevant viewpoints are represented – from design, manufacturers, brand owners, the retail trade and consumers. It is the cumulative experience from all areas that makes the success of packaging on the market. The jury will meet in The Hague in June 2017.

“Sheer beauty” alone is not sufficient for a distinction! All entries will be judged according to various criteria: these include graphic and structural design, production techniques, cost-efficiency, ecology, innovation, convenience, brand message, advertising impact, sales stimulus, etc. Depending on the category, these criteria are also weighted differently: what counts in the business sector also counts in the competition!

Our recommendation: highlight the special qualities of your packaging in the accompanying documents as clearly as possible for the jury! The jury will hold an open and comprehensive discussion on every decision and assessment. The jury’s decisions will be explained in detail on the Pro Carton website as well as the brochure.

SATKAR GIDDA

CHAIRMAN OF THE JURY

Satkar Gidda studied Business Studies and Marketing and has worked 6 years in Sales, Trade Marketing and Brand Marketing for RHM Foods and Nestle followed by 30 years as Sales & Marketing Director of SiebertHead, the longest established brand and packaging design consultancy in the UK. Since March 2020, Satkar operates as an independent consultant.

LOTTE KREKELS

CARREFOUR BELGIUM

has worked in packaging for over 20 years, the last four years as packaging manager. She is head of the packaging department at Carrefour Belgium. Her role provides the food safety, the sustainability and the design of the packaging own brand Carrefour on the Belgian market. Carrefour Belgium is one of the main retailers in the Belgian market and is part of the Carrefour Group, the world’s second largest distribution group with over 12,000 stores.

SUSANNE LIPPITSCH

SL DESIGN

Susanne Lippitsch graduated in Industrial Design from the University of Applied Arts in Vienna. During her training she completed the Masterclass for Packaging at the Escola de Disseny Elisava in Barcelona. Since 2001, she has worked as an independent packaging designer and has taught packaging design in Graz and Salzburg for over 15 years. Her work has won several prizes and her clients include many prestigious companies.

WILFRIED DUIVENVOORDEN

UNILEVER

Wilfried Duivenvoorden graduated from the Erasmus University Rotterdam as a master in Business Economics and General Management. After finishing his study he immediately joined the packaging industry. In 1999 he joined Unilever as a European Procurement manager for packaging materials for the ice cream and frozen food business. In 2006 he became a Global Procurement manager for wood-fiber based packaging materials for Foods and Home & Personal Care. Since 2014 he is responsible for Unilever’s procurement of finished goods for Home & Personal Care in Europe.

DR JANET SHIPTON

PACKKNACK

An accomplished project manager, experienced in developing and delivering multiple detailed projects on time and within budget. Packknack is a network of talented consultants lead by myself. We work on packaging research, design innovation and development. 2013–2015 Section Manager/ Chocolate Lead, Packaging (Tablet, Bitesize and Sharing) Global Category Team, Mondelez International (formally Kraft), Responsible for managing a team of pack developers to create new packaging innovations and maintain quality standards for the developed and emerging global chocolate markets. Before setting up her own consultancy Janet spent five years as Divisional Design and Development Director at Chesapeake Branded Packaging (now MPS WestRock) before joining Mondelēz International as Global Section Manager for Chocolate packaging development.

PETER KLEIN SPROKKELHORST

ADVISOR TO THE JURY

After being trained as a mechanical engineer, Peter Klein Sprokkelhorst decided to join the paper-processing industry. In 1982 he became managing director of Zedek Deventer Holland (which today belongs to the Smurfit Kappa Group) and turned the company into a major display and packaging supplier in Europe. He retired in 2008, but with 45 years of experience is still active as an independent consultant.