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‘New takes‘ for the 2022 Pro Carton Student Video Award!
It has now been three years that our award brief challenges students to share their thoughts on packaging and specifically on the benefits of cartonboard. And wow, this year we received many different approaches. Truly different!
Thank you to the students involved in the 60 video submissions, representing schools and universities from 19 countries in Europe. Thank you also to the teachers and educational staff who guided them and motivated them to get involved this year! Thank you for your passion to ever improving the entries.
The framework filter to assess the shortlist, judges considered the following criteria:
• Communication of Pro Carton’s core messages
• Dramatic impact through idea creation and storytelling
• The quality of film execution and crafting
The unique, high-quality approaches challenged the jury just as much as last year. Deciding on just one winner was not possible, again! This year we have two with completely different viewpoints. Special thanks to RDM for so graciously sponsoring this creative award, so that more than one student group can benefit from it. For the very first time this year, we ran a public vote for the 2022 Pro Carton Student Video Award. We want to give these creative works a wider stage. Thanks to everyone who voted! We hope you enjoyed the films as much as we did!
After the vote is before the vote! See you again in 2023. There are so many more stories to tell!
Winners:
The carton family: a recycle story
Creator | Marco Scirè, Shailu Flammini, Stefania Squitieri, Aurora Italiano
Institute | Accademia Italiana
Lecturer | Michele Cirillo
Around a table, a carton family find themselves looking at their family album together. Inside it they find stories of travels, different cultures and memories that highlight different uses of cartonboard and the importance of its recycling.
Jury comments:
Bady Minck: “Great idea with the family album of the cartonboard family, a really great concept.”
Simon Bolton: “The role that cartonboard has had in the world and the fact that it’s being recycled and it’s sustainable and could appear in so many different generations is really, really strong. It’s a very big, powerful idea.”
Winfried Mühling: “Reflections on circularity! I very much liked the creativity and thoughtfulness the team brought up. A time journey of well renowned cartons and brands. Carton, a friend for a lifetime. And beyond. Reborn. From generation to generation. Again and again. Carton is really a circular story, as we see!”
Interview with Marco Scirè and Stefania Squitieri, creators of ‘The carton family: a recycle story’
Cartonovella
Creator | Moritz Hilker, Lærke Blix Hagemann, Kenneth Dumevi, Benedek Tikk
Institute | SRH Berlin University of Applied Sciences
Lecturer | Gilbert Beronneau
Cartonovella is a satirical and humourous short film about a quick rise to fame thanks to recycling carton. A woman finds herself at an ultimate low point after an unfortunate one-night stand that has left her in the street in nothing but her underwear. After finding herself in a pile of cartons, the young woman decides to turn her luck around.
Jury comments:
Bady Minck: “Original, funny, imaginative and contemporary. Cartonboard recycling presented as cool and stylish!”
Simon Bolton: “It’s a clear piece of storytelling that does a great job of creatively presenting the value of cartonboard. A compelling story one which the audience is hooked into – a ´new take´ on rags to riches… Brave messaging which the jury appreciated and a clear exposition of how recycling of cartonboard can be fun and dramatic. Highly creative! Strong advocacy for cartonboard! How close can you get with cartonboard than putting it next to your body, I found this really brave and beautifully done! Strong idea, well shot!”
Winfried Mühling: “WOW! Disruptive! Different! Creative! A creative story about the use of cartonboard. I love the breakthrough thinking, sharing what is part of a young adult’s life. The video includes elements of harsh reality and the visionary dream. A true winner!”
Interview with Lærke Blix Hagemann, one of the creators of ‘Cartonovella’
Highly commended:
CARTon – The Race
Creator | Lea Giczy, Emelie Friedl, Filip Pich
Institute | die Graphische | Higher Graphical Federal Education and Research Institute
Lecturer | Thomas Wolf, Bernhard Comploj
Have you ever seen a carton cart race? We certainly hadn’t, so we have spent the last few weeks building our own little racing machines and documenting the whole process.
Jury comment:
“A contemporary film that is fun and energetic, with humour and a lot of style. Clear exposition of cartonboard as a heroic and fun product. There also was the spice of competition – within a competition. The audio effects in the beginning make you feel as being part of the action.”
I’ve Met Someone
Creator | Ezgi Dora, Hugo Landrey
Institute | University of Surrey
Lecturer | Susan Pratt
The video entails the protagonist breaking up with her unsustainable relationship with plastic packaging. She introduces her new ‘partner’ Carton, describing him as the better option for herself and the environment.
Jury comment:
“The irony of ‘breaking up’ with evil packaging and the choice of a new sensitive and thoughtful partner (cartonboard) was delivered superbly. The verbal script had some telling statements which demands consideration and even behaviour change. The film was well produced and the actor carried the message superbly.”
The Encounter
Creator | Hugo Landrey, Ezgi Dora
Institute | University Of Surrey
Lecturer | Susan Pratt
The film introduces the protagonist encountering an interesting bin that seems to reject anything other than cartonboard products.
Jury comment:
“A film with suspense and depth that makes you think that not every material can be recycled. Visualizing recyclability and circularity. Somehow a recycling bin is the ‘Hero’ of this film. A smart way of distinguishing between different packaging substrates. Demonstrating the fact that cartonboard has one of the highest recycling rates in Europe. Accepted by all recycling bins.”
Finalists:
The Cartonboard Case
Creator | Alex Chase
Institute | University of York
Lecturer | Dr James Ballands
A film noir-inspired dive into behind what cartonboard does for both us and the planet.
Jury comment:
“Funny and original with its own style. The intelligence of the script and the delivery was excellent. Also brave and entertaining, even if it’s not perfect.”
Pro Carton – Recycling for generations to come
Creator | Marie Nustad Traedal
Institute | Ravensbourne University
Lecturer | Steven Bonnett
I wanted my video to showcase the joy of recycling. The story is meant to be easily understood by all ages. I decided to go for a simplistic style, and use Pro Carton´s colours.
Jury comment:
“Reuse and recycle. A great blend of music and storyboard. Carton accompanies you for generations to come. Simple, effective, authentic.”
Drown
Creator | Tom Caron, Fleur Clerc, Mathéo Clary, Orpheas Tatakis
Institute | Université Lyon 2
Lecturer | Henri Joucault
This film shows the urgency of making a change and getting rid of the plastic overconsumption that is suffocating our planet. Cartons can be a solution to this issue.
Jury comment:
“Documenting the dramatic impact of plastic pollution. The entry reminded us of beach cleaning activities we did in the past. A great reflection for all of us before using the next plastic bag.”
A little game of ”Who am I?“
Creator | Jana Volz
Institute | Otto Friedrich Universität Bamberg
Lecturer | Anette Scheunpflug
Everybody knows the game ”Who am I?”, and in this video the carton´s voice surprises and intices the protagonist to play the game. Cartons are more interesting and diverse than you think.
Jury comment:
“A great and entertaining approach to “talk” about the benefits of cartons. Great acting by the actress to demonstrate that cartons have become part of everybody’s life.”
