BRANDS & MARKETS: Consumers, Brands, Brand Owners, Marketing, Markets, Consumer Research, Studies, Reports relating to cartons and cartonboard.

4evergreen Alliance. A Journey through recycling of Fibre-Based Packaging

Recycling is one of the pillars to reach a more circular and sustainable future. When it comes to packaging, fibre-based packaging has the highest recyclability rate in Europe.

Pro Carton Presentation: Cartonboard and cartons in Europe – leading the way to circularity Challenges and opportunities in 2022 and beyond

Instituto De Embalagens, Sao Paolo, Brazil learned about Pro Carton activities on cartonboard via social media and asked Winnie Muehling to prepare a webinar for their students talking about circularity of cartonboard in Europe.

Neue FFI Information Beauftragung von Migrationsprüfungen

Neue FFI Information Beauftragung von Migrationsprüfungen

EU Green Deal: Consumer participation is key to reach circularity

A Pro Carton EU Green Week themed roundtable, run in association with Packaging Europe, saw a host of industry experts examine the role of fibre-based packaging in the pursuit of a circular economy.

Interview with Fibre Packaging Europe (FPE) Chair, Mike Turner

Mike Turner, managing director of ECMA and chair of Fibre Packaging Europe (FPE) speaks to EURACTIV.

The Paper value chain is ready to take circularity to a new level with 2030 recycling rate target

Representatives of the European paper value chain have pledged to recycle 76% of all paper consumed by 2030

Call for evidence opens, on the Tobacco Products Directive

ECMA Position paper submitted to the European Commission focuses on the risk of increased counterfeit, if tobacco packaging is simplified.

Cartonboard Circularity Infographic

Cartonboard Circularity Infographic from Fibre Packaging Europe

ECMA Congress 2022 – Join the Folding Carton Event of the Year!

Join the Folding Carton Event of the Year - ECMA Congress 2022!

A Call for the Planet

The cartonboard industry will continue to adapt to forthcoming crises, remaining agile at every turn.

Circular Economy Action Plan

The European Commission announce that they will publish the second draft of legislation supporting the Circular Economy Action Plan

The EU Parliament shows ambition on forest sinks, not on materials substitution

The EU Parliament shows ambition on forest sinks, not on materials substitution