/ Brands & Markets

Archive for category: Brands & Markets

BRANDS & MARKETS: Consumers, Brands, Brand Owners, Marketing, Markets, Consumer Research, Studies, Reports relating to cartons and cartonboard.

What does Pro Carton do?

5 March 2019

Hopefully you are aware of the major activities that Pro Carton undertake as part of our task to promote the benefits of cartons and cartonboard but you may not be aware of some of the other activities that Pro Carton get involved in and we thought it might be interesting to share some of these with you.

Retail trade, brands and packaging – the trends 2019

5 March 2019

What do international trend agencies have to say about the coming year? Pro Carton has compiled the most important forecasts for the retail trade, brands and packaging.

The Circular Economy for Kids!

5 March 2019

One of the great things about TICCIT is that it teaches children about the circular economy but without them even knowing it!

Conference backs Circular Economy

4 December 2018

Recently Horst Bittermann, Pro Carton President, spoke at the Sustainability in Packaging Europe Conference and joined in the panel discussion later that day.

So what do shoppers really think?

4 December 2018

The results of Pro Carton’s European Consumer Packaging Perceptions study were first previewed in the latest edition of the Pro Carton magazine and at the ECMA Congress back in September. The printed research report now has been published and is also available for download from our website. The research clearly showed the enormous importance that […]

Sustainability – a concept from yesterday or for tomorrow?

4 December 2018

At the Pro Carton/PROPAK Austria Marketing Event in October 2018, Fairtrade Managing Director Hartwig Kirner made it clear that the recycling economy of the future has already begun.

Moving with The Times

18 July 2018

This year’s Future of Packaging report – published in The Times in July 2018 – highlights the latest trends in the packaging industry and discusses several key areas where innovation is having dramatic effects on the FMCG industry. It includes a feature on Pro Carton and a front cover banner advertisement.

Get your R’s into gear

15 June 2018

When I was a young marketer I remember learning about the 4 P’s – product, promotion, price and place - which make up the fundamentals of the marketing mix.  I wondered though if there ought to be a fifth category – packaging? 

International Packaging Studies‘ Review

15 June 2018

Pro Carton has compiled a review of recent international packaging studies which largely focus on four main areas of discussion - digitalisation, urbanisation, design & functionality and sustainability.

From the GM’s desk

13 March 2018

It’s been an eventful few months since our Christmas newsletter. The backlash against plastic waste continues unabated and, as a consequence, seems to be having a positive effect on the carton market as brand owners and retailers look to review their packaging choices.

Trends 2018: Market and Packaging Intelligence

13 March 2018

Annual Pro Carton Trends Report : Consumers have more power than ever before. They are also prepared to spend more money on genuine added value.

The New ECMA President speaks

13 March 2018

Jean-François Roche is Vice President Sales, Consumer Packaging Europe at Graphic Packaging International, he’s an exuberant Frenchman with a clear vision to lead ECMA into the next decade.

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