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The world’s most successful triangle
26 February 2015
The Toblerone triangle is probably the closest and most successful symbiosis ever between a product and its packaging.
BRANDS & MARKETS: Consumers, Brands, Brand Owners, Marketing, Markets, Consumer Research, Studies, Reports relating to cartons and cartonboard.
Trends 2015: sustainability and individuality
28 January 2015
Every year Pro Carton compiles the most important trends of leading institutes for research into the future in terms of packaging.
The Multichannel Challenge
27 November 2014
All speakers at the ECMA Pro Carton Congress agreed in unison: every partner in the Packaging Supply Chain needs to work together quickly and intensively to jointly drive this development.
Re-imagining business
27 November 2014
"We don't just have to get better, we need to be really good“, said Tim "Mac“ Macartney at the ECMA Pro Carton Congress: only one hundred per cent sustainability in all areas will change the future.
Global Food Trends
21 July 2014
As part of a world tour "World Tour by SIAL“ by the French Food Fair SIAL, 28 media from across the globe have determined three food trends in their regions. From these, the French retail expert, Olivier Dauvers, has distilled eight global trends for innovation in the food sector. Pro Carton is privileged to present them here.
Interpack: Full House
26 May 2014
The mood was excellent at this year's Interpack in Düsseldorf from 8. to 14. May which set a new record with 175,000 visitors. The award-winning packs of the Pro Carton ECMA Awards were the eyecatchers at the joint Pro Carton stand.
2014: Major challenges and great expectations
29 April 2014
With the Interpack due from 8. to 14. May in Düsseldorf we asked Pro Carton President Roland Rex about the current situation in packaging. His summary: this year and the coming years the Packaging Supply Chain will face major challenges, and they will be accompanied by considerable opportunities for cartonboard and cartons.
Retail revolution
2 April 2014
In the coming years nothing will remain the same for the online business, particularly in the grocery sector. The UK market – which has led the market in Europe for a long time – is presently looking to find the perfect combination online and stationary. 2014 will be a crucial year in deciding who will come out ahead in future years. Pro Carton spoke to Lisa Byfield-Green, Senior Analyst at the renowned Institute of Grocery Distribution, about the future and about packaging.
Say it with a carton
27 February 2014
How will chocolate present itself in future?
Whereas the European market for industrially manufactured chocolate largely appears saturated, the industry forecasts growing sales numbers from exports as well through new challenges in the high quality segment. In Europe it is only the premium end of the market that offers realistic growth opportunities – by and large with appropriate carton packaging.
Whereas the European market for industrially manufactured chocolate largely appears saturated, the industry forecasts growing sales numbers from exports as well through new challenges in the high quality segment. In Europe it is only the premium end of the market that offers realistic growth opportunities – by and large with appropriate carton packaging.
Trend 2014: A Good Feeling
17 January 2014
People want to feel better in 2014. Two topics will have a major influence on the market for packaging: sustainability is one and includes the manufacturing of products, the other is the revolution in the retail trade due to the continued boom in mobile technology. Pro Carton has summarised the current forecasts of international trend agencies and added its own comments.
Revolution in the retail trade
25 November 2013
At the Pro Carton Marketing Event in October 2013 in Vienna, Georg Wiedenhofer, Managing Director of the Gallup Institute, presented a brand new international study on the development of E-commerce, and Willy Zwerger, a renowned journalist and retail expert, discussed developments relating to international trade. This was followed by a high-level discussion round with the audience with the conclusion: the entire supply chain needs to take action.
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The slower you move, the faster you die!
29 October 2013
This was how David Bosshart, head of the renowned Duttweiler Institute, introduced his presentation at the "25 Years Pro Carton“ event at the ECMA Congress in September in Dubrovnik. He painted a most enlightening scenario of current behaviour patterns and future desires. Pro Carton asked him how this relates to packaging.
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