/ Brands & Markets

Archive for category: Brands & Markets

BRANDS & MARKETS: Consumers, Brands, Brand Owners, Marketing, Markets, Consumer Research, Studies, Reports relating to cartons and cartonboard.

The Origin of Brands

25 October 2011

Under the title "The History of Brands," Hans-Georg Böcher has undertaken in an opulently designed volume an excursion into the history of brand packaging. He shows that the development of brands is hardly conceivable without cartons. Even today it is the most important carrier of the brand message.

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Interview with the new Chairman of ECMA

25 October 2011

Andreas Blaschke is the new president of ECMA (European Carton Makers Association). Despite the difficult economic environment, he sees significant opportunities for cartonboard and cartons—due to the facts that they are sustainable and have significant innovative potential. We spoke with him about the future of the carton industry, his plans for ECMA and the collaboration with Pro Carton.

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Pro Carton at the ECMA-Congress 2011

29 September 2011

Once again Pro Carton had a significant presence at the ECMA Congress held this year in Barcelona between 14th and 17th September. This congress which brings together a large number of carton makers, cartonboard manufacturers and suppliers to the industry is one of the main events in the carton calendar and Pro Carton took the opportunity to update all those present with its activities, publications and details of upcoming events.

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International Pro Carton Congress: Packaging in a Digital World

31 August 2011

Presenting the 15. Pro Carton / ECMA Awards
18./19. April 2012, CCD Congress Center Düsseldorf

The Pro Carton Congress has established itself as an international information event and networking platform for packaging, marketing and design. The topic - “Packaging in a Digital World“ - opens up tremendous opportunities and will keep the packaging supply chain spellbound over the next few years. The more information, advertising and sales move to the Internet, the more important the role of packaging: as decisive representative of the product in the material world. Pro Carton has invited some of the leading experts from industry and science as speakers.

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What do consumers want

29 June 2011

The manufacturers of branded goods and the retail trade have a common goal: they need to address the needs of individual consumer groups more efficiently, especially the more demanding clientele, to sell more quality products.
The solution: ”Collaborative Shopper Marketing“. A current study conducted by Henkel in which individual shopper typologies were examined in ten different European countries, with the conclusion: essential basis for packaging design.

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Cartonboard and Cartons at Interpack

31 May 2011

Interpack is one of the world’s largest packaging exhibitions and Pro Carton was 2011 once again present with a stand. A brilliant stand design and a wide spectrum of information ensured a high rate of visitors. Innovation and sustainability were the focus.

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New era in the consumer goods industry

11 May 2011

The ECR Congress (Efficient Consumer Response) in early April 2011 in Brussels heralded fundamental changes in the markets: resources are becoming scarcer, consumers will be making higher demands, and communications will become more complex. Pro Carton attended for the third time as partner with their own stand and provided the over 700 attendants with the official congress case – a special design made of cartonboard, of course.

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New era in the consumer goods industry

27 April 2011

The ECR Congress (Efficient Consumer Response) in early April 2011 in Brussels heralded fundamental changes in the markets: resources are becoming scarcer, consumers will be making higher demands, and communications will become more complex. Pro Carton attended for the third time as partner with their own stand and provided the over 700 attendants with the official congress case – a special design made of cartonboard, of course.

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Brand communication and sustainability

24 February 2011

The experts at the IGD (“Institute of Grocery Distribution”) have presented their prognoses for 2011. These not only apply to the UK market, but go well beyond. The result: the branded goods industry is trying to gain consumers via new avenues. In terms of content, two factors dominate: simplicity and sustainability.

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The Benefits of Green Packaging

24 February 2011

Already since 2007, the British retailer Marks & Spencer has been committed to the so-called “Plan A”, a commitment to change 100 things over five years. Now, after three years, success has been so dramatic that a decision was taken to extend the plan by a further 80 goals and to become the world's most sustainable major retailer by 2015.

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Going cartonboard in the coming decade

26 January 2011

The latest JWTIntelligence trend study for 2011 shows a positive environment for cartonboard – and not only due to sustainability. JWTIntelligence is part of the global JWT network, one of the largest marketing and communications agencies in the world.
Of the 100 trends in this study, we have selected ten highlights with special significance for marketing, the trade and, of course, packaging. In the following three scenarios we attempt to define the respective roles of cartons.

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Integrity amid an ocean of information

21 December 2010

At the info day of the ECR („Efficient Consumer Response“) on 11. November 2010, Prof. Matthias Karmasin of the Alpen Adria University Klagenfurt summarised the development of communication in a triple dictum: changed media change the world, changed communication changes consumption, and changed consumption demands a change in marketing. And packaging, too, is subject to new tasks, which can best be materialised by using carton board.

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