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Printed in Blue
24 February 2010
Luca Uva, Barilla Meal Solutions European Brand Development Director, tells Pro Carton the Barilla story and the story of the famous blue carton-packaging. A modern epic in marketing!
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BRANDS & MARKETS: Consumers, Brands, Brand Owners, Marketing, Markets, Consumer Research, Studies, Reports relating to cartons and cartonboard.
Tentacles of Growth
26 January 2010
Despite the heavy toll of a global recession, there are areas showing promise within the packaging and converting industries. Richard Dalgleish, managing director of Pro Carton, European Association of Carton and Cartonboard Manufacturers, talks to PCI about raw materials, the resilience of the cartonboard industry and its prospects for the future.
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Corporate Responsibility with Carton
26 January 2010
In her presentation at the Pro Carton Congress in November 2009, Regina Schmidt, Partner in the Competence Center Consumer Goods & Retail at Roland Berger Strategy Consultants, clearly emphasized why CR cannot be bypassed in the future.
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Christmas footprint reduced
21 December 2009
Food giant Nestlé as well as confectionery specialist Cadbury are playing up their sustainability initiatives in their seasonal packaging in UK to appeal to consumer demand for a 'green' Christmas.
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Sustainable effects
21 December 2009
Sustainability and promotional effects are the innovation drivers in the packaging industry - one of the reasons why the cartonboard and folded box industries are expecting growth for next year. The first positive signs are on the horizon.
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Competitive advantages through intelligent packaging
30 November 2009
The 8th Pro Carton Congress spans the bridge between sustainability, efficiency, creativity and promotional power. "Promoting brand values with sustainable packaging" is the credo for all those involved in the value chain.
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Fit for the Future
4 October 2009
How to promote the advance of sustainable packaging innovation? Numerous top experts will supply answers to this question at the 8th Pro Carton Trade Congress.
The Global Village
11 September 2009
The global village is becoming more and more of an economic and ecological reality. It is virtually impossible to do anything without affecting many others in the process. Therefore, industry and trade intend to cooperate more closely in future to improve sustainability and respond faster to customers' needs.
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Invitation to the Future
1 September 2009
Communications and sustainability will determine our future. But how to create new products and develop successful business in practice? How can we "Promote brand values with sustainable packaging?" This is the main topic at the 8th Pro Carton Congress on the 25th and 26th November 2009 at the Congress Center Düsseldorf (Germany).
Information: click on Pro Carton Congress.
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Information: click on Pro Carton Congress.
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Folding Box – an Experience
1 September 2009
"Magnum" is the absolute premium ice cream of the Unilver company. Since its inception some 20 years ago, the product has been promoted continuously at the highest value possible. The logical consequence: a folding box.
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Revolution of the Authentic
1 September 2009
Simonetta Carbonaro is creating quite a stir at the present, her ideas turning traditional marketing inside out. In search of values of the consumer society today she has discovered honesty, authenticity and diversity. Does not sound too new – and yet it is!
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The Global Village
2 July 2009
The global village is becoming more and more of an economic and ecological reality. It is virtually impossible to do anything without affecting many others in the process. Therefore, industry and trade intend to cooperate more closely in future to improve sustainability and respond faster to customers' needs.
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