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Archive for category: Brands & Markets

BRANDS & MARKETS: Consumers, Brands, Brand Owners, Marketing, Markets, Consumer Research, Studies, Reports relating to cartons and cartonboard.

Carton is here to stay!

27 May 2009

Franz Rappold, Board Member at MM Board & Paper and President of CEPI Cartonboard (European Association of Cartonboard Manufacterers), and Per Lundeen, President and CEO at A&R Carton and President of ECMA (European Cartonmakers Association), both looked confidently into the future in our interview. Dynamic innovations in both the supply chain and the products, as well as superior sustainability, will continue to give carton and cartons competitive market advantages in the future. More ...

A Festival for the Environment

29 April 2009

In the UK, Nestlé have replaced plastic packaging for 80% of their Easter eggs with cardboard - in the shape of small Easter baskets. Nestlé lead the way - a success for the brand and a major boost for the environment. More...

Limbic Study – Emotional Packaging Sells! 6th March 2009

6 March 2009

The "BrainPacs" Study conducted by Gruppe Nymphenburg Consult AG and commissioned by Pro Carton was published in German in 2008. The English version of the groundbreaking results is now available from Pro Carton: People make their decisions based on emotions. And significant for marketing: There are different emotional clusters one can (and should) choose from.  More...

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