Why packaging matters to millennials
7 November 2017
Millennials have surpassed the baby boomers as the largest consumer group. How does that effect packaging? Watch Jon Haag, Director Consumer Insights at BillerudKorsnäs, as he explores how brand owners use packaging to attract millennial consumers. Jon’s insights are based on the BillerudKornäs Consumer Panel 2017 report, which show that: Recyclable packaging is high on […]