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The Kiddy Connection
- Carton Converter: Mayr-Melnhof Packaging Austria
- Brand Owner: Eckes-Granini Group GmbH
- Structural Designer: Gerlinde Gruber
- Graphic Designer: MARK II Communications
- Cartonboard Manufacturer: Metsä Board
- Mayr-Melnhof Packaging International Mayr-Melnhof Packaging Austria
- European Carton Excellence Awards 2015
In a market of mundane products, where consumers spend little time making their selection, becoming an eye-catcher is certainly an art: a bottle was to be given a wrap-around to attract the target group – families with children. The protruding ribbon adds a playful touch and acts like a signal never seen before on a shelf of syrup products. The labyrinth game on the inside of the wrap-around is an added benefit for children.
Jury Comments
Normally, it is the premium drinks packs that are appealing but this distinctive yet simple bottle wrap around really got the judges attention. Whilst the simplicity was a factor, it had the dual function of on shelf distinctiveness and consumer interaction through the use of a puzzle on the inner of the carton. Perfect for the kids target market and a very well thought through structural and graphic design.