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How very masculine
- Carton Converter: PAWI Verpackungen
- Brand Owner: Oettinger Davidoff
- Structural Designer: Stephan Springer PAWI Verpackungen
- Graphic Designer: Scott Birtwistle
- Cartonboard Manufacturer: Iggesund
- European Carton Excellence Awards 2016
When talking cigars, one generally thinks of packaging made of tin or wood. But this solution made of cartonboard has numerous advantages: it saves on resources, is more environment-friendly and amazingly lightweight, leading to considerable savings in logistics. The masculine and reduced design only features black and grey and reminds strongly of metal motorcycle elements.
Jury Comments
A completely new way of presenting cigars using cartonboard instead of tin. Very eye-catching and totally unexpected giving rise to a lot of interest from the judges.