ASDA Qube

Qube not Tube!

• Carton Converter: Qualvis Print & Packaging
• Brand Owner: ASDA
• Structural Designer: Richard Pacey
• Graphic Designer: ASDA in-house graphic design
• Cartonboard Manufacturer: Metsä Board
• European Carton Excellence Awards

Both the conventional rigid packaging tube and its plastic tube counterpart, used in a multitude of applications such as beverages and confectionery, have finally met their match. Enter the Qube – a flat fold tube design that provides considerable supply chain and logistical benefits. The Qube is printed on metallised material with low migration specialist poly-based inks for food safety and adhesion to the metallised material.