The immediate attraction of this carton was the new creasing lines that make the overall shape more interesting. But the key element as to why this carton was awarded the sustainability prize lies in the fact that by changing the type of material used in its construction, the overall weight of the carton has been reduced by about 40%. This has been achieved with no loss of functionality nor of print quality and in a sector where vast quantities of these cartons are used, the understanding and implementation of environmental issues is clearly demonstrated.
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Jury Comments
The immediate attraction of this carton was the new creasing lines that make the overall shape more interesting. But the key element as to why this carton was awarded the sustainability prize lies in the fact that by changing the type of material used in its construction, the overall weight of the carton has been reduced by about 40%. This has been achieved with no loss of functionality nor of print quality and in a sector where vast quantities of these cartons are used, the understanding and implementation of environmental issues is clearly demonstrated.