An eye catching and appealing graphical design, supplemented by an interesting opening and closing system, came together to provide an excellent package for this pen. It was intuitive to open and displayed the product well against the printed background. The rectangular shape meant that it can be transported through the supply chain effectively and it can be displayed either vertically or horizontally so giving different merchandising options.
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Jury Comments
An eye catching and appealing graphical design, supplemented by an interesting opening and closing system, came together to provide an excellent package for this pen. It was intuitive to open and displayed the product well against the printed background. The rectangular shape meant that it can be transported through the supply chain effectively and it can be displayed either vertically or horizontally so giving different merchandising options.