The innovative shape of this design is a real eye catcher. The curves would, the jury felt sure, prove very attractive at the point of sale and would help the product stand out on the shelf. This is a vital attribute in a very competitive market sector where so many products and varieties seek the attention of the consumer so making appeal of the packaging at the point of sale so vital.
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Jury Comments
The innovative shape of this design is a real eye catcher. The curves would, the jury felt sure, prove very attractive at the point of sale and would help the product stand out on the shelf. This is a vital attribute in a very competitive market sector where so many products and varieties seek the attention of the consumer so making appeal of the packaging at the point of sale so vital.