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"Hot stuff"
- Carton Converter: Seda International Packaging Group
- Brand Owner: McDonald's
- Structural Designer: Seda International Packaging Group
- Cartonboard Manufacturer: Stora Enso
- European Carton Excellence Awards 2020
The Eco Fit lid is an innovative and yet cost-effective carton lid for cold and hot beverages, replacing the previous plastic lids. It is the perfect combination of a sustainable material and new cartonboard manufacturing technology. It is fully recyclable and can be compostable upon request.
The premium appearance is unique; the possibility of printing and branding the lid – which was not the case with the plastic lid – revolutionises the attractiveness at the point of sale. A wide variety of shapes and cross-sections of the drink hole are possible. The lid closes securely and tightly with an audible snap, thus providing a comfortable and safe drinking experience.
Jury Comments
This is one of those ‘why didn’t we think of this sooner’ items. To replace the plastic lid of a soft drink’s cup generally available in fast food outlets, with a well-engineered and considered carton lid that not only serves the purpose but also allows for the printing of branding or promotional messages.