Bi‘rüya Shelf-ready display design by DD

Accomodating

• Carton Converter: Duran Dogan Printing and Packaging
• Brand Owner: Ulker Çikolata
• Structural Designer: Duran Dogan Printing and Packaging
• Graphic Designer: Matris
• Cartonboard Manufacturer: Kartonsan
• European Carton Excellence Awards 2016

“Bi’rüya” means “a dream” in Turkish. An entirely new chocolate experience was to become reality under this name. The multi-layer carton was to promote the “handmade” feeling. The specially designed display is attractive on the shelf and offers an excellent perspective through the angled design. Due to the success of the packaging, the customer has already transferred the concept to a further brand.