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Pictures of an exhibition
- Carton Converter: Lucaprint S.p.A
- Brand Owner: Coverit Srl
- Structural Designer: R&D Lucaprint S.p.A.
- Graphic Designer: Endemo.it di Fabrizio Lucchini
- Cartonboard Manufacturer: Stora Enso
- European Carton Excellence Awards 2013
Coverit is specialised in manufacturing coatings and finishes for interiors. Lucaprint was asked to create a compact presentation tool for stores and shops which sell decorating materials. Examples of decorative space design were to assist customers in their purchasing decision. This was to replace a display that had previously been made of corrugated board – not the most elegant solution to highlight the special features and quality of the products.
High quality offset printing and the structure in laminated cartonboard proved to be the ideal solution. The designers at Lucaprint focussed on product safety during transport and presentation. The lower section is composed of flaps to fix the products during transport. This saves space during transport and yet the solution is “shelf-ready” in the store. The thin rectangular samples are given optimal visibility at the POS and can be removed by the consumer for closer examination.
Jury Comments
Whilst entry levels were low in the category the judges felt that some entrants offered a very high quality. The winning entry demonstrated to the judges a new way of displaying wall coverings that would be useful to consumers as they could simply take out each type of covering and as well as looking at the design could also feel the texture of the product. Designed to stand on the counter, the pack was also designed to move through the supply chain safely and be easy to erect in the shop. An excellent display pack that met all the needs required of this type of carton.