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Simply Ingenious
- Carton Converter: Van Genechten Packaging Kempten
- Brand Owner: Sealpac
- Structural Designer: Sealpac | Van Genechten Packaging
- Cartonboard Manufacturer: BillerudKorsnäs
- Van Genechten Packaging Van Genechten Packaging Kempten
- Pro Carton Young Designers Award
A clever and simple straightforward solution for almost any content: meat, seafood, vegetarian food, cheese … which saves up to 75% of the plastic (compared to existing plastic tray solutions) without any loss of product quality. Powerful POS presentation printed on both sides with strong colours using low migration inks. A barrier is integrated to protect the food from any migration. The packaging sets a new durability standard in many ways, offers an eco-friendly, attractive and unique way of presenting fresh food on the shelf. The integrated recycling tab enables consumers to easily split both materials for recycling.
Jury Comments
When you consider the mountains of plastic and styrofoam currently used in the packaging of meat products throughout Europe and how much of that material is being avoided through this innovation, then this really is a worthy winner that is helping to ‘save the planet’.