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Revolutionary Appeal
- Carton Converter: Rutgers Printing & Packaging Solutions
- Brand Owner: Greenco Support B.V.
- Structural Designer: Rutgers Printing & Packaging Solutions
- Graphic Designer: Rutgers Printing & Packaging Solutions
- Cartonboard Manufacturer: Stora Enso
- European Carton Excellence Awards 2022
A masterpiece of elementary and sustainable design, with a perfect balance between maximizing the visibility of the product while maintaining rigidity. Pure cartonboard has been chosen for the packaging, a sustainable counterpart to the well-known plastic bucket. The folding box is made of food-safe, renewable virgin fibre, has a smooth white surface, and an unbleached inside that conveys absolute eco-friendliness. It is easily reclosable with a ”click”, even after multiple uses.
The design, high-quality printing and visibility of the product all give it aesthetic appeal. For 100,000 boxes, approximately 6,700 kilos of plastic are avoided. The folding cartonboard boxes are easy to flatten after use and can be disposed of into the carton recycling stream. Moreover, the packaging offers logistic advantages: more boxes than plastic cups can be placed on a pallet, saving costs, maximizing pallet and truck utilization, and thus reducing emissions.
Jury Comments
“This design integrates the motion of a human hand in a natural way, for incredibly genuine use. It has a locking mechanism with an audible ”click”, giving the consumer the assurance that the pack is locked. We also liked its overall presentation, which ensures high shelf performance anywhere at the POS and even at home. Airflow is structurally enhanced by the cherry-tomato-shaped punched holes, prolonging shelf life. And it is a single piece construction. For all these reasons, we felt that this pack deserves to be the Carton of the Year.”