Naturally Cool
- Carton Converter: Miralles Cartonajes (using Arcwise® technology)
- Brand Owner: Good Beer
- Structural Designer: Miralles Cartonajes Design Team
- Graphic Designer: Good Beer
- Cartonboard Manufacturer: MM Board & Paper
- European Carton Excellence Awards 2019
This 3-can tube pack was produced to launch and promote this beer brand in a different multiple can format than the conventional 4, 6 or 12 cans. On top of this, the client wanted to display it in a different position on the shelf, so this vertical tube (formed using Arcwise® patented technology), is really distinctive when seen beside other brands. Shipping flat tube sheets – that are erected at the brand owner – instead of solid tubes has a major positive effect on logistics costs and carbon footprint emissions.