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- Carton Converter: Posson Packaging
- Brand Owner: Kevas
- Structural Designer: Thibaut Palluau
- Graphic Designer: Sarah Richard
- Cartonboard Manufacturer: FOLBB
- European Carton Excellence Awards 2023
This innovative design for Kevas – Rhum Arrangé is made of four independent folding boxes, each holding a glass bottle of rum. The four parts are hinged together using a fifth panel to form a cube. This cube spreads out to display the inner artwork and information about the product, manufacturing processes, its owners and community. The box conception, aesthetic and design trigger curiosity to encourage consumers to retain the packaging and remember the brand.
Posson Packaging created this innovative solution using FOLBB virgin fibre cartonboard. The design allows products to be visible through plastic-free windows, meaning that the entire package is made from cartonboard. Thanks to the different ways in which the products can be displayed, it delivers a unique aesthetic appeal on the shelves to differentiate from similar products.
The design offers multiple displays, originality and strong communication options to cater to brand, retailer and consumer demands.
Jury Comments
“An impressive design which perfectly and elegantly displays the products within while simultaneously telling a story about its contents. The intricate construction of the design includes various panels within the boxes, giving it a unique and sophisticated appearance. We thoroughly appreciated the sustainable yet playful nature of this design.”