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- Carton Converter: Huhtamaki
- Brand Owner: McDonald’s
- Structural Designer: Huhtamaki / TMS – A HAVI Co
- Graphic Designer: Huhtamaki / TMS – A HAVI Co
- Cartonboard Manufacturer: MM Board & Paper
- European Carton Excellence Awards 2023
The McDonald’s Delivery Cuff, developed by Huhtamaki using recycled MM Board & Paper cartonboard, is an innovative and effective solution for the secure delivery of McDelivery items.
As a leading global provider of sustainable packaging solutions, Huhtamaki specially designed the sustainable and functional bag sealer as a replacement for stickers that were applied to delivery bags. Delivery Cuff prevents food waste and guarantees hygiene and safety for food delivery.
The sealer’s design is composed of folding cartonboard with two adhesive strips applied to the reverse for tamper evidence. Once the delivery is received the cuff can be opened by pulling on two strategically placed tear strips.
The product was developed and launched in the UK and is made of 50/50 virgin and recycled cartonboard. It is flat packed to reduce logistics costs and CO2 emissions.
Jury Comments
“Creative, fresh and well-designed. As the demand for fast-food delivery increases, this packaging solution offers a cohesive sustainable solution to ensure safe uncontaminated delivery. It’s an expertly thought-out replacement to the current design and aligns to McDonald’s delivery packaging, offering a smooth user experience for both McDonald’s workers and consumers. Above all, it is easy to recycle in the cartonboard recycling stream.”