M&S Curry Kit

Maximum effect

• Carton Converter: Firstan
• Brand Owner: Marks and Spencer
• Structural Designer: Paul Stevens
• Graphic Designer: Kestrel
• Cartonboard Manufacturer: Billerud Korsnäs
• European Carton Excellence Awards 2016

The customer’s expectations were extremely high: maximum visibility for the product, maximum presence on the shelf, plenty of space for informative text, and all that with the requirement of using as little material as possible to keep the price down. The result is convincing: all products are perfectly visible, and a very small amount of cartonboard has led to considerable increases in sales.