The Jury agreed that this carton would provide instant shelf appeal and that the matt finish and bold colour combination will attract shoppers and demonstrate sophistication. The product is easy to recognise and the information is easy to read. The foil blocking used for the text is unusual and so will provide differentiation at the point of sale as well as indicating that this is a quality product. The matt finish has been achieved by printing on the reverse side of the board so that when opened, the individual cartons have a high white inside surface.
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Jury Comments
The Jury agreed that this carton would provide instant shelf appeal and that the matt finish and bold colour combination will attract shoppers and demonstrate sophistication. The product is easy to recognise and the information is easy to read. The foil blocking used for the text is unusual and so will provide differentiation at the point of sale as well as indicating that this is a quality product. The matt finish has been achieved by printing on the reverse side of the board so that when opened, the individual cartons have a high white inside surface.