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Refined craftsmanship
- Carton Converter: Du Caju Printing NV
- Brand Owner: Barry Callebaut Belgium
- Structural Designer: Berlin/Du Caju Printing NV
- Graphic Designer: Berlin
- Cartonboard Manufacturer: James Cropper, Iggesund Paperboard
- Pro Carton Young Designers Award
The packaging acts as ambassador for traditional processing techniques. Details in foil printing create depth and contrast. A sophisticated carton which tells the story of natural origins and perfect craftsmanship.
Jury Comments
This was a deceptively simple pack that utilized matt black cartonboard to enhance the look. This was further highlighted by quality printing and all over embossing that gave the carton a pleasant and appealing feel. The design of the embossing also cleverly reflected the texture of the chocolate and nut confectionery inside. Emotions other than simply vision are necessary to make a pack truly appealing and feel or touch is one that is being increasingly used to ensure consumer appeal. Confectionery is a very competitive market and the Judges felt that this carton offered various elements to give it the best chance of attracting consumers at the point of sale.