Veuve Clicquot (tricky box)

Jury Comments

Whilst a champagne carton that doubles as an ice bucket is not new, the Judges felt that this entry took the concept to a new level. The clever construction, particularly of the top that when removed opens the carton fully and so makes it easy to pour in the ice, was felt to be an improvement over other similar types of carton. Also the very high quality of the print and graphics made the carton very appealing and would attract consumer attention mainly as an impulse purchase.