Date | 27th March 2012 / www.procarton.com | |||
Title | News on the Pro Carton Congress: Packaging in a digital world | |||
Text | The facts: top European experts will be sharing their know-how and experience. Participants at the congress will gain practice-oriented insights on current developments and trends. The accompanying exhibition offers opportunities for hands-on trials of the future-oriented solutions with practical examples. And the new study, "The packaging effect: the role of cartons in media evaluation", gives numbers and facts on the efficacy of cartons in comparison with other media for the first time. More information and registration at www.procarton.com under "Congress": don't miss it! | |||
The topic – "Packaging in a digital world" – will be a major focus for the packaging supply chain over the coming years. The more information, advertsing and purchasing that moves to the Internet, the more radical the changes in consumer behaviour, the more important the packaging: as the decisive ambassador for products in a real world, but especially as a marketing medium for the product and brand.
Packaging as the medium: a quantum leap Testing practical solutions on the spot Design and networking at the Award Party Register now and have a say!
Congress languages are English and German (with simultaneous translation). We are at your service for questions and further information: |
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Further Informationen |
Suzanne McEwen +43 1 218 6918 mcewen@procarton.com | |||
Background | Pro Carton is the European Association of Carton and Cartonboard manufacturers. Its main purpose is to promote the use of cartons and cartonboard to brand owners, the trade as well as designers, the media and politicians as an economically and ecologically balanced packaging medium. |