| Date | 26th November 2009 / www.procarton.com | |||||||
| Title | Pro Carton / ECMA-Award 2009: Shelf Ready & Display Packaging Display porta sella Vintage: Perfect seating |
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| Text | “Selle San Marco“ is one of the major manufacturers of saddles for bicycles in the Northeast of Italy where some 80% of the world’s manufacturers are located. Already a client of Lucaprint, they had begun examining how to strengthen the plastic packaging for their “Vintage” series back in October 2008. | For Download in print quality click on the picture. | ||||||
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Ivano Silvestri, marketing manager at S. S. Marco, was not convinced by plastic and took issue: a cartonboard support was to be developed to protect the sensitive leather part of the saddle and prevent it from coming into contact with other materials. Virginio Scalabrin, responsible for the development of new products at Lucaprint, accepted the challenge. His idea: firmly locate the central part of the saddle using a small box made of cartonboard. This elevates the saddle and is not part of the support, as had been proposed by competitors. Another advantage is that the packaging can be supplied flat and glued, as well as fielding the “Vintage” design on the rear part of the box. In December 2008, two months after the initial meeting, Selle San Marco decided to shelve the idea of a plastic support and placed their first order for cartonboard boxes, ready for the Christmas Season. The packaging proved a tremendous success as dealers could display the product easily in their shop windows. And, inspite of the economic recession, sales targets were reached. It was the comparative simplicity of this that attracted the Judges attention. The use of a “retro” look to display a sophisticated product would give excellent visibility and interest to shoppers and the pack could either be hung from a display or stand freely using the fold out stand. The Judges were also impressed that this had been redesigned to eliminate all the plastic that was used in the previous display with no loss of functionality. The use of the board printed on the reverse was elegant and the Judges felt that this would help make the pack stand out at the point of sale. Carton producer: Lucaprint S.p.A. Information and comments by the jury on all previous Pro Carton/ECMA-Awards as well as the information brochures are available for download in five languages on www.procarton.com and on www.cartonawards.com - printed versions in English are available from Pro Carton via Suzanne E. McEwen, mcewen@procarton.com
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| Further Information |
Richard Dalgleish +44 777 613 8510 dalgleish@procarton.com Suzanne McEwen +43 1 218 6918 mcewen@procarton.com |
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| Background | Pro Carton is the European Association of Carton and Cartonboard manufacturers. Its main purpose is to promote the use of cartons and cartonboard to brand owners, the trade as well as designers, the media and politicians as an economically and ecologically balanced packaging medium. |
