Apple & Juice

Attraction

• Entrant name: Alisa Feldhofer
• Pro Carton Young Designers Award

The idea was to look for a packaging that should be something different from the normal packaging design on the market, something that would attract attention, in general; something that you would like to buy simply because you like the appearance. The most difficult part was the cutting die. It took a long time of trying different samples to develop it. In addition, building the dummy proved also to be a big challenge.

„Nowadays there are many graphic designers who make great designs, therefore it is nice to see, that I too am able to design something special, which people would like to buy. Further, it is good for my career to be able to present something that is sophisticated but can also be used as a product and sold on the market. I hope that the success at the Pro Carton Young Designers Award will help me find an interesting job. It certainly encourages me to work on ideas which are not mainstream, ideas that seem to be different, even if they are difficult to create.”