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Luxury and convenience
- Carton Converter: Edelmann
- Brand Owner: Dr. Babor
- Structural Designer: Dr. Babor
- Graphic Designer: Dr. Babor
- Cartonboard Manufacturer: Stora Enso Paper Plant Imatra
- European Carton Excellence Awards 2017
The product itself feeds the skin with intensive moisture. To convey this effect, a special tactile surface with a soft touch varnish is used. This gives customers the pleasing feeling of smooth skin. The black basic colour on the folding carton reflects high quality, luxury and elegance and makes the ampoules, which are printed in different colours, appear in a perfect light. The hinged insert protects and holds the products and when the box is opened the ampoules are raised, allowing for easy and comfortable access.
Jury Comments
Weirdly enough, this is the third winner that features ampoules/vials as its product delivery. However, the product content is about luxury and skin care, about self indulgence. The pack surface has a soft touch finish which in turn tends to indicate the smoothness of skin that can be achieved by using this product. The colours also suggest premiumness. When you open the pack the ampoules rise within the packaging for ease of access.