Artisan Styled Maldon Salt Packs

Salt of the earth

• Carton Converter: Qualvis Print & Packaging
• Brand Owner: Maldon Crystal Salt Company
• Structural Designer: Qualvis Print & Packaging
• Graphic Designer: Pearlfisher
• Cartonboard Manufacturer: MM Board & Paper
• European Carton Excellence Awards

Carton was chosen, as it offers the greatest flexibility for small batches, but also because it offers sufficient space for advertising, and, of course, because Maldon has always been packaged in cartons, making it part of the brand identity. Creative design can be tested stepwise for various batches and allows scalable activation. The salt is exported to 60 countries. Response via Social Media from customers, buyers and even end consumers, was overwhelming.