Bitburger Pils Retro

• Carton Converter: Van Genechten Packaging (Site Cologne)
• Brand Owner: Bitburger Braugruppe
• Structural Designer: Van Genechten Packaging (Site Cologne)
• Graphic Designer: Repro-team Trier
• Cartonboard Manufacturer: Stora Enso
• European Carton Excellence Awards 2023

The beauty of this cartonboard packaging – created by Van Genechten Packaging – is its flexibility and tear resistance. A clever cutter guide creates an integrated handle that makes it easy to carry the pack. The packaging is sustainable, easy to use, convenient and strong.

Thanks to its use of Stora Enso virgin fibre cartonboard, Bitburger has been able to eliminate the need for plastic handles or shrink-wraps. The handle is integrated into the structure of the packaging, so there are no reinforcement tapes or other unnecessary materials. This makes the packaging more sustainable and environmentally friendly.