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- Carton Converter: Graphic Packaging International
- Brand Owner: Perfetti Van Melle
- Structural Designer: Graphic Packaging International
- Graphic Designer: Perfetti Van Melle
- Cartonboard Manufacturer: Iggesund & Stora Enso
- European Carton Excellence Awards 2023
The Boardio™ fibre-based pack for Perfetti Van Melle is the first time a major global confectioner has created a paperboard bottle in the chewing gum category. This exciting development, delivered by Graphic Packaging International, meets today’s consumer preferences for more environmentally friendly packaging, as it replaces the previous 100% rigid plastic container.
With a unique shape that is printable on all six sides, the eye-catching container – formed from Holmen Iggesund and Stora Enso virgin fibre cartonboard – creates savings in transport and warehousing as it is delivered flat. It is certified as widely recyclable, so can be recycled in the paper-based waste stream. It also features an on-pack graphic that gives detailed recycling instructions to consumers.
Voters comments:
“An excellent example of plastic substitution!”
“The innovative and flexible design demonstrates how sustainable packaging alternatives can uphold identical functionality, setting a great example for the packaging industry.”
“A very innovative, high-quality design with great initiative.”
Jury Comments
"This design for Mentos gum has found a gap in the market for confectionary; it is extremely functional, offers a strong shelf presence, and supports the brand's over-arching sustainability principles. Without the need for any plastic, it offers a smooth opening experience to the consumer with a flip top opening that stays open, and seals closed easily."